- Hybrid role with 2 days a week in our Richmond office, and flexible work arrangements.
- 5 weeks annual leave.
- Salary packaging benefits.
About us
At CBM Australia, our mission is to end the cycle of poverty and disability. Through our programs, technical advice, and advocacy, we help millions of people transform their lives each year. As Australia’s only international development organisation focused on disability inclusion our work improves the quality of life of people with disabilities living in the poorest countries.
Partnering with local organisations we build and promote an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential.
About the role
We have a rewarding opportunity for a passionate and experienced Email Marketing Manager to join CBM Australia.
You will be responsible for increasing the retention and loyalty of CBM Australia’s supporters and improve the return on investment on the email channel.
Reporting to the Head of Digital Marketing and Channel Transformation, this role forms part of the Digital Marketing and Channel Transformation team within the Public Engagement Department.
The successful applicant will:
- Develop and distribute emails and SMS via Taguchi (email and SMS platform)
- Adopt a test and learn approach to campaigns, carry out A/B and multi-variant testing.
- Educate key stakeholders on email and SMS marketing best practices.
- Establish workflows and standards for email and SMS data management.
- Build automated lifecycle journeys for key audience personas and segments.
- Use platform tools to create and manage basic audience segments and distribution lists.
- Develop and customise reports and share insights, analysis and trends.
- Benchmarking and competitor analysis.
Please refer to the full Position Description for more details.
About you
We want someone who is creative, proactive, confident, and able to bring new ideas to support the achievement of our objectives.
This role would be perfect for someone who is innovative, with excellent collaboration skills, and a strong background in setting up and running customer lifestyle journeys.
To be considered for this role you will have:
- Tertiary qualifications in marketing, journalism or communications preferred.
- 2-4 years of email marketing management experience.
- Good technical knowledge of Marketing automation platforms, CMS, eCommerce and CRM platforms, and Coordination, nurture and growth of audience segments.
- Experience in writing and production of content, best practice email design, development and optimisation of email campaigns and customer journeys to meet revenue targets, analytics, channel management and emerging trends.
- Good relationship and collaboration skills.
- Demonstrated ability to work autonomously and as part of a team.
- Experience collaborating with third-party relationship e.g. marketing agencies.
- Enthusiasm for the mission of CBM Australia and alignment/comfort with being part of a faith-based organisation.
- Applicants with lived experience of disability will be highly regarded.
Benefits
- The chance to make an impact that matters in a team of like-minded professionals.
- Flexible working arrangements
- Hybrid role with 2 days a week in the office.
- 5 additional days of leave
- Salary packaging benefits up to $15,900 + up to $2,650 for meals and entertainment.
- 8 weeks paid parental leave.
- A work environment and values-driven culture that employees state in their feedback, is one of the most inclusive, caring, and enjoyable that they have ever worked in.
Apply
If you meet the above criteria, please submit your resume and a cover letter responding to the selection criteria via SEEK.
Applications will be considered as soon as they are received.
CBM Australia is committed to workplace equity and diversity and encourages applications from candidates with diverse cultural backgrounds and people with lived experience of disability. Please contact peopleandculture@cbm.org.au using the subject line: Email Marketing Manager enquiry via SEEK for confidential support to ensure an equitable, barrier-free application process. We ensure that any information provided to the contact is private and confidential, will only be used to provide accommodations and will in no way determine the outcome of an application.
CBM Australia is committed to the safety and best interest of all children accessing CBM supported services and programs and workplace. Preferred candidates are advised that they will be required to sign the CBM Child Safeguarding Standard, and we reserve the right to conduct police checks and other screening procedures prior to employment being confirmed.