Digital Marketing and Performance Lead

• Hybrid role with 2 days a week in our Richmond office, 35 hour work week and flexible work arrangements.

• 5 weeks of annual leave, salary packaging benefits, and opportunities for professional growth.

• Employee Assistance Program for team members and their family.

About us

At CBM Australia, our mission is to end the cycle of poverty and disability.

As Australia’s only international development organisation focused on disability inclusion, our work improves the quality of life of people with disabilities living in the poorest communities.

We have a rewarding opportunity for an experienced and passionate Digital Marketing and Performance Lead to join CBM Australia.

This role delivers performance analysis, insights, and optimisation recommendations across all digital channels (Web, EDM, SMS, organic and paid socials, EcOMM) while managing platform relationships and paid media coordination to support client department briefs.

Founded on Christian values, CBM enables compassionate Australians to be part of creating lasting positive change in our world. Join us and make a meaningful difference!

The successful applicant will demonstrate:

• Proven senior level experience in digital marketing performance analysis and optimisation.

• Strong understanding of digital analytics platforms (e.g. Google Analytics, Meta Business Suite).

• Proven ability to lead analytical frameworks and reporting systems

• Experience managing paid media campaigns and working with external media agencies.

• Demonstrated ability to translate data insights into strategic recommendations.

• Experience in SEO, social media content planning, and digital content performance.

• Experience working in a client service model with multiple internal stakeholders.

Specific outcomes required:

• Digital performance tracking and analysis across all channels for client department campaign effectiveness

• Develop performance optimisation recommendations for all digital channels based on data insights and client requirements

• Develop and maintain digital analytics framework, reporting systems, and cross-channel performance measurement

• Provide subject matter expertise to support client department brief development, including channel mix, content creation and audience targeting recommendations

• Manage platform relationships i.e.: Facebook, LinkedIn, Google including account setup, business reviews, capability assessments (as needed)

• Website content management, UX optimisation, technical maintenance, troubleshooting and performance monitoring

• Develop and maintain SEO and social media frameworks while executing optimization strategies per client department strategic direction

• Support Creative Specialist capacity planning by providing digital complexity assessments and resource requirement recommendations

• Support client departments in identifying and testing digital innovation opportunities, contributing to innovation testing initiatives

• Coordinate paid media requirements with external agencies, providing client brief parameters and performance expectations

• Organic Social media content planning and editorial calendar development incorporating client department requests for maximum results 

• SEO coordination and performance optimisation aligned with client department audience objectives

• Marketing technology optimisation recommendations and system performance analysis for campaign delivery

• Cross-channel integration coordination to optimise supporter experience per client briefs

About you

• Demonstrates enthusiasm for CBM Australia’s mission and is comfortable working in a faith-aligned organisation.

• Highly self-motivated with strong organisational and time management skills; able to prioritise effectively while contributing positively to team outcomes.

• Comfortable working in a digital-first environment, with the ability to use organisational technologies and tools competently.

• Approachable and able to relate well to people from diverse backgrounds; demonstrates sensitivity, awareness, and commitment to fostering a workplace that is inclusive of gender, ethnicity, and disability.

• Commitment to the value of in office presence and the Hybrid working arrangements in place at CBM Australia.

To be considered for this role, you will have:

• Digital performance tracking and analysis across multiple channels.

• Experience in developing optimisation recommendations based on data insights.

• Paid media coordination and platform relationship management.

• SEO and social media content planning expertise.

• Experience working in a client service or agency model with multiple internal stakeholders.

• Familiarity with marketing technology systems and campaign delivery tools.

• Alignment with CBM Australia’s mission, Christian ethos and values.

What we offer:

• The chance to make an impact that matters in a team of like-minded professionals.

• Flexible working arrangements.

• Hybrid role, with 2 days a week in our Richmond office.

• 35 hour work week.

• 5 weeks annual leave.

• Salary packaging benefits up to $15,900 for eligible household expenses + up to $2,650 for meals and entertainment.

• Paid parental leave.

• Confidential and free access to our Employee Assistance Program for team members and their family.

• Join a supportive team who is committed to fostering genuine career progression.

• A collaborative and inclusive work environment that priorities employee wellbeing.

• A work environment and values-driven culture that employees state in their feedback, is one of the most inclusive, caring, and enjoyable that they have ever worked in.

To Apply

If you meet the above criteria, please submit your resume via Seek.

Applications will be considered from mid-January 2026 upon the People & Culture’s return from leave following the festive season.

CBM Australia is committed to workplace equity and diversity and encourages applications from candidates with diverse cultural backgrounds and people with lived experience of disability.

Please contact peopleandculture@cbm.org.au using the subject line: Digital Marketing and Performance Lead enquiry for confidential support to ensure an equitable, barrier-free application process.

We ensure that any information provided to the contact is private and confidential, will only be used to provide accommodations and will in no way determine the outcome of an application.

CBM Australia is committed to the safety and best interest of all children accessing CBM supported services and programs and workplace. Preferred candidates are advised that they will be required to sign the CBM Child Safeguarding Standard, and we reserve the right to conduct police checks and other screening procedures prior to employment being confirmed.